Many businesses now use Facebook regularly, but Instagram is a less explored avenue for the majority of businesses. Many businesses feel that their brand isn’t right for Instagram but generally most can find at least some use for it. This infographic from M2 On Hold takes you through how companies can take advantage of Instagram in ways they might not have thought of before.
You might have a business where you think Instagram is of no use but this hasn’t stopped FedEx creating an extremely dynamic Instagram page. Their page consists of drivers ‘out in the wild’ and they often share pictures their followers send them of FedEx trucks.
The crazy thing is that only 36% of marketers use Instagram but 93% use Facebook. It’s definitely not as competitive an environment on Instagram at the moment and now is the time for your business to take advantage of that.
Get your profile set up today and then start thinking about how you can use the platform. One vital ingredient to having a successful Instagram is interacting with your followers so try to do that from day one.