It is amazing that a movie from 1963 still has marketing pull over 50 years later.
Arriving in the morning I saw a sleepy town of Bodega Bay (just over 1,000 people). The waterfront was small and quiet. A couple people were cleaning salmon and throwing the remains to the sea lions.
So after checking out a few of the sites (like the Potter Schoolhouse),
So if you’re looking for nightlife, go somewhere else. If you’re looking for an interesting day trip then it can be fun…and maybe spend the evening at a spa or winery in the Napa/Sonoma area later that evening.
It recently changed ownership but is basically a 378 acre ranch with daily guided horseback rides. They also have camping onsite for those who want to make a camping adventure out of it.
They do a good job of catering to the novice who wants to experience horseback riding in a beautiful area without having to worry about out of control horses. They also share a lot about the area during the ride. Like getting a guided tour.
I checked them out on Yelp before going and their reviews were solid.
So what makes their business do so well and what makes it a good business model?
- The Hitchcock movie brings the tourists to town (it is only an hour and a half away from San Francisco)
- Once they’ve seen the sights they ask what else is there to do?
- This horseback riding business is #1 on Yelp with good reviews
- A good informational website
- It is open 7 days a week
- It has multiple riding options from beginner to more advanced and different trails you can choose based on your interest and time available
- They have camping options which will also likely bring additional people into the trail rides
- Their staff is friendly and inviting
- You can fit a ride into your day easily
- For a vacation or weekend getaway, the price isn’t too steep
- And you can leave town with a fun adventure to talk about for years to come
If you’re interested, it is worth checking out. Enjoy!
P.S. Have you signed up for my ezine yet? If not go Sign Up Now and get weekly emails that dive a little deeper into many of the business topics I highlight in these blog posts.