A few years ago social media and revenue growth was about as much a sure thing as internet companies built on future monetization models right before the dot com crash. They were all castles built built on sand. Soon to be washed away.
Well over the last several years companies have started to figure out Social Media a little more. Facebook has gone from a platform that was for sharing pics and family and friends and Farmville to a serious business tool. Gone was the focus of businesses on building a Business Page on Facebook and hoping they will come. Now it is targeted ads, leveraging Facebook groups, and Facebook livecasts to better engage followers…and convert them into buyers.
In the same way YouTube went from a cool video platform to the #2 search engine behind Google…and now owned by Google.
And Snapchat has become a major player in the space.
So what does 2018 have in store in the social media domain? Where will you focus your efforts? And your time and dollars?
Well this infographic from Filmora gives you a look under the hood.
Check it out.