So how do you do it?
- Big Blocks of Time
Big Blocks of Time
It’s Not Magic…or maybe it is.
- Resume/LinkedIn Profile Writing – Last count 45 clients. I’ve learned from them about – IT, Fashion, Event Planning, TV/Radio Production, Wine Business, Sales, Staffing/Recruiting, Women Leaders, Startups, Commercial Construction, Wireless and Wireline Telecom, Comcast and Frontier TV Home Installs, Drones for Business, behind the scenes insights to the war in Afghanistan from someone who was in the main triage center there. I’ve worked with CEO’s, Startup Founders, Board Members, Startup Incubator Leaders, Podcasters, Recruiters, a ton of people in Telecom, construction managers, project managers, Directors, VP’s, Sales and Business Development Experts, coordinators and administrative staff.
- Blogging – Having written over 200 blog posts and with guest posters on my site doing at least one blog post a week (50+ a year). It keeps me engaged, creative, and connected with my community (yes, that’s you). These posts show up on my website, reposted to LinkedIn, Twitter, and Facebook (since not everyone is a subscriber to my ezine yet).
- Mondays with Mike Ezine – You’re either reading this because you’re on my weekly email list, or had this email forwarded to you by a friend, or saw it reposted later on my website or through LinkedIn, Twitter and Facebook on those repostings. Here, like the blog, I’ve learned to be consistent. This is also the place I try to get a little more personal. Sharing my thoughts and stories – where my blog often has more formal articles, particularly with those guest posts on my site. My goal for the ezine is for you to learn something (often it is just triggering an idea you want to pursue that may not have anything to do with my article but just popped into your head anyway) and to have something fun and different to read to break up your Monday.
- Marketing – Right now most of my business comes through referrals. From people who’ve worked with me or people who’ve seen my articles or heard of me through a podcast I was a guest on or from recruiters I work with (when they have a great candidate with a bad resume, they send them my way). Are these methods the best for getting clients? Yes and no. For me and the part time limited nature of my business they work well. If I needed a full time income I would probably need to take a different approach to get enough work. That might involve Google, Facebook or LinkedIn ads. It might mean more work with influencers – podcasters, recruiters, and others who work with the people I work with but in non-competitive ways.