The millennial is a little different than the consumer of times gone by. And marketers seem to be struggling to keep up.
In the past, it was all about how to make a customer buy a product. But millennials are far more concerned with experiences than products.
This infographic from the CUBE takes you through how marketers need to approach things a little differently when it comes to millennials.
It’s clear that a different approach is needed when you consider that 84% of millennials do not trust traditional advertising.
One interesting point is that millennials prefer to buy high quality products than to buy cheap ones over time. It seems that when they do spend they do so on products that will last.
For example, Patagonia toured America teaching customers how to repair products so they could last longer. This may seem counter intuitive but the campaign was very well received. Find out more in the infographic!