YouTube has exploded in popularity. My daughter lives on YouTube. Watching YouTube stars play Minecraft or she checks out the latest comedy videos (she laughs hysterically – I find myself laughing too).
YouTube for many companies is a business must. I know in terms of home repair projects YouTube is my #1 go to source. I’ve loved tossing out those “How To Repair” manuals and be able to figure out a solution to the problem in under a couple minutes. I’ve replaced toilet parts, swapped out a burnt out fuse in my car, repaired a screen door. You name it, a solution is out there.
My work for the wireless carriers (Verizon, AT&T, T-Mobile, Sprint) and the tower companies that support them, are all driving to increase the amount of data that can be run at any one location. And what is driving that need is the fact that everyone wants video on their phone.
And the success of video all comes back to YouTube.
Here’s some of the highlights…
YouTube viewers love celebrities. And those with the largest fan base are the singers. With the top 3 being Bieber, Perry and Swift.
Now these artists have built followings through multiple marketing sources (selling songs and albums on iTunes, playing concert venues, selling products tied to their brand). But once they’ve built their brands, YouTube is where their fans can constantly connect and consume the latest content – especially music videos.
Need more proof? Searchers for music blow the doors off other YouTube searches (yes, I’m in the minority I guess…not the prime demographic anymore…but my kids are).
YouTube is also now a platform that creates stars. Here’s the new generation of super celebrities. And their celebrity is based on their domination of the YouTube platform.
And YouTube is closing in rapidly on Facebook as the #1 platform for active users.
So who creates this YouTube content? Overwhelmingly (41%) it is individuals like you and bloggers. Corporations don’t dominate this content. People with personalities do. This is how you set yourself apart and define your personal style and brand.
And where is this content being consumed? Increasingly it is on mobile devices – whether smartphones or tablets. So your content needs to be optimized for mobile and you need to be thinking about how your content is being used. Is it being consumed while running around town? Or at home?
Want to get the top-to-bottom details? Check out the full infographic below provided by filmora.