It was a small white boxy thing with a little black and white screen. Hardly bigger than a lunchbox. But it saved me.
Up until that time I’d hammered away at a top speed of 30 words a minute on the electric typewriter. Keeping the correction tape and fluid handy to fix the mistakes I often made. Doing a college paper was a nightmare. I had to draw a line an inch from the bottom of each piece of paper so I didn’t type too far and end up with a mess on the last line of the page.
For many who didn’t grow up with manual typewriters, carbon paper, and lots of painful redo’s, you probably won’t recognize the joy that came in that little white box.
My roommate got it. And it turned things around for me.
I was a computer major at U. C. Davis. It was my first time on my own. Away from family. And school was difficult. And help wasn’t around. Typing papers was slow. Until…
…that little white box.
Yes. It was the first Macintosh Computer.
And it was a Godsend.
What it did for me was help me type of a college paper and even if I made mistakes I could correct them and print out a clean report. No messy mistake-riddled or painstakingly slow redo’s. Just pure word processor joy.
That was the Apply promise. Make it simple, easy and fun. Yes, not having to be at the typewriter for hours on end retyping pages, was fun.
Over the years Apple has evolved. Steve Jobs when from a crazy dictator, to being run out of his own company, to coming back as an evangelist leading an Apple resurgence and a mission that would not be stopped.
Now Apple may seem unique. And it was in many ways. But the marketing approach that Steve made into a juggernaut is available to you.
This graphic (from The Website Group) brings out 10 lessons from Apple. 10 ways you can revamp your marketing approach and get more traction.
And like moving from a typewriter to a computer’s word processor, you too can put your marketing on rocket fuel.