Hope you all had a wonderful Christmas. Now’s the time to shop for the things you wanted but didn’t get, exchange the gifts you got two of or were the wrong size, or just get out of the house and enjoy your vacation time.
This is the time of year we eat and drink too much, sit around and watch basketball and football, and assess 2015 and prepare for 2016.
Not sure if you saw this coupon on Facebook or not.
It was an intriguing social media marketing approach. Tried it but didn’t get a coupon so not sure if it is just another scam. There were some good elements in it though.
- 40% Off
Target is a retailer that has a good variety of products for sale – from clothes to groceries to electronics and housewares. And in the world of 10% to 20% coupons, 40% is enough to catch your eye.
- “Simply Invite 2 Friends to Get a Coupon”
It seems so easy. Just click the link and share it on Facebook, Twitter, Google+, Pinterest, etc. If two people click the link, you get the coupon. Another version of multi-level-marketing or the good old pyramid scheme.
- “Holiday Shopping Spree”
Timely. With people doing post-Christmas shopping – exchanges or purchases with Christmas cash, it ties in to what people are thinking and doing this time of year.
Here’s another holiday offer from Guitar Center.
So what are some of the good elements here?
- “New Year Sale”
Tells you what to expect. Kind of worn out as a phrase but we’ll see what else is there.
- “After-Christmas Sale – Deals Up to 68% Off – In-Store – Today Only”
There’s a lot of good stuff here – probably should have been a bigger part of the ad instead of the New Year Sale headline.
- “After-Christmas Sale” – This is more in line with shopping instead of New Year Sale. People aren’t thinking of the New Year as much as spending Christmas cash.
- “Deals Up to 68% Off” – That is a really big number and a non-rounded number to catch your eye and get you thinking, “What item is 68% off that I could get?” Keeps you clicking further.
- “In-Store” – Tells you you need to get to the store to get the item for that cheap – so no internet shopping from home.
- “Today Only” – Good urgency. With Guitar Center coupons though they have them all the time so the urgency has worn off somewhat due to the volume of emails when you subscribe to their e-newsletter.
Alright, what else is on the page of interest?
- “Don’t See The Deal You Want? Call Now”
A good way to get another chance to get them off the couch. Have a salesperson answer the call and tell them about other offers that might interest them further. Another way to draw them into a purchase.
So as a business owner, what holiday offers are you making? Are they showing some great deals? Some timely tie-in? And a little urgency?
Or are you looking to make that end-of-year purchase to make your holiday season brighter?
For me I’m kicking off my “2016 Goal Attainment Challenge”. For those of you who read this blog regularly, you’re probably the type of person who makes things happen. Who wants to improve yourself and make next year even better than this year.
If that is you come join me. There’s only six days left and we already have a good group of nine people signed up to participate. You’ll have weekly check ins, a monthly progress check, online forum for cheerleading successes, sharing challenges for others to help with, and accountability conference calls to help you overcome the inertia we all feel once we get past the excitement of the holidays. You choose the goals you want help achieving.
It should be fun. If you’re not yet on board, accept the challenge today.