In this age of Social Media, conversations capture buyers’s focus. Shouldn’t they be focusing on you?
So today I was at Taco Bell. They have the cheapest decent fast food around and my kids love it too (which avoids the usual arguing between them over where to eat – usually whatever one chooses the other doesn’t like it and vice versa).
I went through the drive through and parked outside to eat in the car (didn’t have time to go inside so hanging out in my mobile cafeteria).
And while I’m eating and putting hot sauce on my soft taco my daughter asks me what my fortune is. Now I’m used to getting fortune cookies at Chinese restaurants but was kind of lost when she asked the question. What the heck was she getting at?
So I looked down at the hot sauce packets and saw mine said…
“I’m Ketchup’s Hot Sister”
I got a chuckle out of that. I told her what it said and she said “What does that mean?” Thank God she hasn’t figured that out at eight years old (there’s still hope for her).
So I thought about it.
Who is Taco Bell’s target audience?
Cheap food that fills you up and is available when you need it, particularly late at night?
That would be teenagers and twenty-somethings. They have no money and are out all night partying.
And what is better for that late night craving?
These kids are just starting to get the innuendo. And they come in in groups. And look at the hot sauces. And comment on them and laugh uncontrollably. And doesn’t that big wave of emotion with their friends cement them as Taco Bell customers for life? If that doesn’t don’t know what does.
And Taco Bell isn’t the only business to do this.
Happy Meals…Mama’s Little Helper
McDonalds has done it forever with Happy Meals (the name says it all). With the new toy every time. It is a parent’s dream. Happy kid playing with toy. Keeping them quiet while you run errands. And it doesn’t cost too much.
The Most Interesting Man
Then there is Dos Equis’s “Most Interesting Man” commercial series. He exudes confidence. Just what men in their twenties are going for when they’re in a bar trying to pick up on women.
So how could you use this in your business? Is there a storyline you can weave into your marketing? Are there conversations that your audience is having that you can work into your advertising?
Just remember that people are human. Not just buyers of products and services. They need to be connected with in a fun or interesting way. Take a look at some of these and notice other ideas of a similar vein all around you.
Connect to Their Conversations
You may just find that link that starts pulling in customers like hot sauce sets your mouth on fire.
And if that doesn’t, keep trying until you find something that does. You’ll be glad you did.
And your business will thank you too.