Video content is everywhere now. That being said, video content takes a lot of work, money and effort to delivered well.
Small to medium enterprises may hurry to get their video content distributed but it’s important not to rush too much.
When getting your video into production it’s very important that you end up with a professional and well thought video, otherwise it could end up doing more harm than good.
You’ll get a better quality result if you engage experienced video production professionals and make your goals clear for the project.
Some people produce videos to educate their customers about specific products. Others create videos for brand awareness.
Product specific videos (on specific product pages) are immensely powerful because they show everything you want to showcase about your product. But they can also create enagement as part of your content marketing plan – through link building efforts with third party publishers and on social media.
One Productions has put together this useful infographic which details the journey of video content and the various stages of the marketing funnel. It is a great short course on how to use video effectively at the various marketing funnel stages.
Check it out!