Getting a consumer to buy your product starts with making it seem appealing to them. Of course, functionality is vital, but in a crowded marketplace, world-class presentation will set your product apart from the competition.
Customer experience is about more than the bare use of a product. It also encompasses the senses you feel when you encounter that product in-store, and when it’s packaged so attractively and professionally, you will inevitably gravitate towards buying it.
Customers see product packaging as reflective of the company’s ideals. A product which is immaculately packaged tells the consumer that it was made by a company which cuts no corners in presenting itself as a thoroughly professional organisation. By contrast, a shoddily-packaged product is indicative of a manufacturer that seems to expect consumers to just buy it for what it is.
Let be there no mistake; product presentation matters a great deal. Why are elegantly-wrapped boxes of chocolates so popular around Valentine’s Day? It’s because they convey that image of luxury and class. If the same chocolates, irrespective of taste, were merely tossed into a plastic jar with a garish sticker on the front, would you buy them for your significant other?
Bracken Foam Fabricators (https://www.foamfabricators.ie/die-cutting/) created this interesting infographic which lists the main considerations for product packaging and advises on how companies can present their products to convince people to choose them over rival products. If you didn’t think product presentation was important, you’ll most likely have changed your mind by the time you’ve finished reading the infographic below.